A RevOps professional describes stumbling into the field at Serious Decisions, a B2B research firm that invented the MQL-to-SQL lead funnel in the early 2000s. He started as an SDR, moved through customer success, then sold advisory services to senior leaders at large companies. Most RevOps people backed into the role by accident.
I think most RevOps people will tell you they fell into the role. It's not something that you say, this is what I want to be when I grow up. Yours? It was a similar thing for myself. I started, uh, in B2B with Serious Decisions. And if you're not familiar with Serious Decisions, they were doing research into what the best performing B2B sales, marketing, and product organizations were doing. And really started early 2000s, and they started the waterfall. If you're familiar with the, the lead funnel, and MQL through SQLs and all those. That's the, the company that started it and the benchmark data and the research that they were producing. So I got started in basically an SDR and customer success role there for a few months, and then I sold our advisory services for a couple of years. You're selling to senior-level sales, marketing, and product leaders at large organizations.
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