Technical founders with deep industry knowledge can build better products and land early customers through their networks. But as the company scales, their expertise in the product doesn't translate to marketing and sales, creating a gap that stops growth even when the product is genuinely superior.
Yep. You know, one of the— I know you work a lot with founders that oftentimes, you know, are sort of technical experts. And one of the things that I see a lot working with founders is, you know, someone, they work in an industry for a while, they have an idea for a better mousetrap. So, they go found a company to create that mousetrap and they know what's right about it because they just built it. They know what's wrong about the competition because they used to work there and they've got a big enough Rolodex. That they can get some clients, so they start to grow, uh, and, uh, and then, you know, maybe the business sort of outgrows their capability or their strength. And on the marketing and sales side,
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
