Mark Osborne explains why cutting marketing, sales, and outsourcing too much backfires. You lose brand control, data ownership, and end up with a lower valuation when it matters most.
And so marketing and sales are usually the first thing to get slashed. Yeah. So we slash everything that generates revenue and we slash everything that has the potential to build value, perceived value, external value in the business. And then it starts to ask questions or they'll reduce the cost. So we'll outsource everything. Guess what? If you outsource everything, and I have seen companies do this, they outsource so much that they don't actually own their own data. Right. They don't own their own brand. They don't own their own data. So when they go through the evaluate— the formal evaluation and their, their business is audited, there's no value because they don't own anything. They've subcontracted it out.
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