Founders often hire a top salesperson expecting them to fix sales, but great reps need an existing system to work within. Sales is a repeatable process, not just talent. You have to build it yourself first.
So true. But it's funny that you talk about, you know, folks wanting to leapfrog into not having to have to handle their own sales. Uh, and so often we see, you know, founders that are like, all I gotta do is, you know, hire a salesperson, tell them to be exactly like me. But they don't have that founder card. And so oftentimes we even see folks that are like, well, they were a superstar over my competitor, I'm sure they'll be great here. But the reason why they excelled over there is because they were operating within a system, within a process that someone else had built. But they're not skilled at building that process. They're skilled at running a process because sales fundamentally is a process. So it's so interesting that you call that out. I do want to switch gears a little bit before I let you go. I know that there's something that's sort of near and dear to your heart and your family around, you know, sort of adoption and foster care.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
