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The Future of Sales & Marketing Advisory: Driving Real Business Value

24 Sept 2025 · 1 min

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This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "The Future of Sales & Marketing Advisory: Driving Real Business Value" (created 2025-09-24). The excerpt is a show-style spoken segment in which a speaker (labeled SPEAKER A) discusses and praises Mark’s role as a sales and marketing strategist — highlighting a shift from pure lead/revenue generation to creating longer-term business value. The speaker references Mark and his advisory work, but the excerpt contains only one diarized speaker and does not explicitly include a speaker labeled "Mark Osborne, MBA, CEPA®".

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And it's really cool to be on your show knowing that you're not necessarily one of the core advisors on the team. You're the functional advisor, right? Yeah. And I want to pause and let the audience know that, like, this is the future. You're seeing it in Mark where as a sales and marketing strategist or consultant or expert, he's now— his mentality has shifted to, well, how many more leads can I generate or revenue can I generate for this client? I can do that. But how much more value did that just create? Because for the typical business owner, and it's not a knock on business owners, right? It's we just don't know what we don't know. The work that Mark's doing in the sales and marketing realms or elements or facets of your company give you a better business today, but actually drive more value.