The Genius Marketing Move They Didn’t See Coming 💼

And it goes back to, as you were talking about, sort of that strategic positioning and really taking the time to really understand your target audience. I was working with a company once where we did, you know, sort of a Dream 100 strategy, and they were really trying to expand their footprint with media agencies. And they were, you know, an ad tech platform. And if you know much about media agencies, you know that they spend a lot of time at their desk, they skip a lot of meals. And so food is always a welcome gift. And so we were like, okay, so something with food. And then they realized that, you know, they weren't as well known in the space as their competition. And so rather than be worried about that, they turned it into a positive. And so they sent every agency on their Dream 100 list a cake with that agency's logo on it and said, we're the best technology you've never heard of. We want to make you shine. We want to put you in the spotlight.