Most mid-market companies keep critical processes only in employees' heads, never written down. Apple documents everything, including Steve Jobs' insights. During transitions, companies risk losing these knowledge-rich people to competitors offering certainty.
And I love what you just said and I want to emphasize that because I think what you just said is really, really important is that especially, and this is especially relevant in the mid-market and lower market, there are very rarely written down institutional knowledge. All the institutional knowledge is with the people, the employees who are there. Yeah. If you go to Apple, everything is written down, every process, every procedure, every, everything is documented. They even have, you know, they worked with Steve Jobs before he passed to really set up an Apple school, how we think about things, how we approach leadership, all of that. Most companies in the mid-market don't have any of that. And if you are then dependent on these employees to be able to carry you through a transition, you know, you better make sure that you retain them for the first, that they don't jump ship or find, you know, when people get into situations where uncertainty is a big factor, we tend to kind of regress. We tend to seek certainty.
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