Mark Osborne explains why businesses need a core unique attribute: one thing in seven words or less that guides branding, marketing, product development, and operations. This single statement should shape everything from how you talk to investors to how you structure the company itself.
Who are you ends up being the definition of the one thing at your root, at your essence, that makes you as a company uniquely remarkable. All of a sudden, the tangibility and the importance of this 7 words or less comes into focus. Yeah. Because now it's the one thing that makes you uniquely remarkable. that guides everything that you do and say from that point on. And, you know, when I say everything you do and say, those are colloquialisms for your branding, your marketing, your sales, your investor relations, employee relations, board relations on the communications side, and then your corporate structure, your manufacturing plan, your product development plan, your R&D plan, your inventory, your operations, your, you know, all of this stuff on your everything you do side.
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