You can't serve someone well without knowing them first. The speaker argues that guessing at what people need is useless, and that real conversation, especially face-to-face, is the only way to understand what actually matters to them.
We cannot serve people unless we know them. If I just met you 2 minutes ago and you've not said a thing, you just shut up, I wouldn't know how to serve you. Maybe make you a model because you're a handsome guy, but that's all. But that's one way. If you do that in every call, every interaction, interaction in person or virtually, especially in person,
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
