An 18-year consultant explains why he ditched broad services for a single focus: revenue-growth strategy. His early years offering everything got him nowhere. Narrowing down made him recognizable and successful.
You can't be everything to everyone. And I learned that the hard way. I've been doing this for 18 years now in consulting. The first 2 years, my value proposition was I could really help out your company. I'm really good at what I do and no one ever called me. Yeah. Right? And so I focused in on revenue growth strategy, which is a very narrow piece of the market for business services consulting. But now all of a sudden I'm known for that one narrow piece. And of course, I could do execution and implementation plans and so forth, but I have identified and I've focused on one narrow piece. And I think that's often what's necessary when one enters a new market with a new service or a new product.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
