Mark Osborne explains that losing customers is far more expensive than acquiring them. He recommends building loyalty through handwritten notes, starting personally and then scaling the approach to reduce churn.
So, if you're looking to improve the value of your clients, not— I wouldn't say so much prospecting, but maybe during that sales cycle or after they purchase from you. The most expensive thing is customer churn. So, if you want to improve the relationships with your customers, drive more loyalty, more durability, then you should start sending them a handwritten note. And that can start with an I. I love that. Sit down and write it yourself, but then when you can't do it anymore and you want to scale it,
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
