Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

The Power of a Unified Growth Motion

24 Mar 2025 · 1 min

Watch on YouTube

0:40

This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "The Power of a Unified Growth Motion" (created 2025-03-24). The excerpt is from a spoken discussion or panel about growth strategy and customer retention, describing the use of account-based programs and a unified, cross-functional motion involving partnerships, sales, marketing, customer success, and business development reps to deliver value and grow accounts. The speaker (labeled SPEAKER A) references another participant named Mark, indicating a multi-person discussion.

Chapters

And based on that insight, we were able to formalize programs, account-based programs, to build that book of business. And that ties back, Mark, to what you said. That was a joint effort between partnerships, sales, marketing, customer success, business development reps in a unified motion to not only surprise and delight the customer, but then give them more opportunities to see value and grow with the company. So I would say those were kind of the 2 core pillars that helped us grow in a business that historically or previously was losing customers overall.