Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

The Power of a Written Marketing Plan

10 Jun 2024 · 1 min

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In this segment, the speaker emphasizes that companies that document their marketing strategy in a written plan achieve four times the success of those that do not. Simply putting the plan on paper shifts a business into a higher tier of potential achievement. The act of writing and visualizing the plan is especially valuable for larger teams, as about 40% of people are primarily visual learners, making visual representation a key factor in team alignment and execution.

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that companies with a marketing plan that's written down have 4 times the success of those without. And like, just the fact of writing it down puts you in a whole new category of potential success. And it's so surprising to me how, you know, companies like, yeah, I know what I want to do, or we've all talked about it, but just taking the time to write it down can make such a big difference. We even say that or see that taking the time to kind of visualize it and just go beyond a written thing, especially as your team gets bigger because something like 40% of people are primarily visual.