Mark Osborne argues that banking success comes from genuine care for customers, not just selling solutions. A bank person who actually cares about people produces excellence, not mediocrity.
I'm a bank person. I still just find people like to be talked to. They still like human interaction unless you are a true commodity that I could order it on Amazon. I get it, right? Sure. But if you're offering solutions, people still like to be talked to and they like somebody to care about them. And so, if you're in this field, it's one of the things that I assess for some companies is, do you really care about the people on the other end of this? Because if you don't, if you're just in this for a Sure. Because you're never going to be really good at it. You'll be okay, but you'll never be great.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
