Mark Osborne explains how digitization creates normalized benchmark data that private equity firms use to compare companies across their portfolios. Most people miss a subtle implementation detail that matters when you actually try to apply these standardized metrics.
a lot of these companies digitized, uh, you get a fair amount of benchmark data, and it's normalized benchmark data. So for example, we work with PE firms who are using it to do cross-portfolio company comparisons because everybody's on a standardized set of metrics. But the other piece is, and this is a subtle point that you're homing in on that a lot of people don't get right up front,
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