Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

The Power of Strategic Leadership

5 Apr 2024 · 1 min

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This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube excerpt titled "The Power of Strategic Leadership" (uploaded 2024-04-05). The clip features a single speaker (labeled SPEAKER A) discussing the need for strategic marketing leadership—arguing that organizations often hire many individual doers without a guiding plan, and recommending an internal strategic lead (e.g., fractional CMO or marketing manager) to orchestrate agency or in-house efforts.

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But you do need strategic help, even if that strategic help is just going to actually be the buffer to help the agency orchestrate or to maybe help your internal team orchestrate. We get called in a lot of times because people went out and hired a bunch of doers, but nobody's telling them what to do. You know, there's no plan that they're executing. They're just writing blog posts and, you know, doing whatever. Right. Because they thought they needed a, you know, person to do that. So regardless of how you do it, Making sure that you have that somewhat internal strategic leader who's got, you know, whether it's a fractional CMO or marketing manager or whatever you want to call it, that is looking out for the best interest of your marketing.