Mark Osborne shows how pairing visuals with words strengthens sales conversations. His Blueprint discovery-call document uses a one-page visual map of 10 conversation stages that sales reps need to know, even without memorizing the full script.
Yeah, you, you've actually hit on something I want to share, is that it is both. It is the visual matched with the actual written words that allows something to me. Like in our sales process with Blueprint, like our discovery call, you know, document that we have, I don't know, it's probably 12 pages long-ish or so. Mm-hmm. But on page 1, at the very bottom of it, is the visual of the 10 steps that you take somebody through. And so while I said, if I ask my sales team, hey, you got to recite and memorize every word of the entire script, right? I don't think they would get maybe 50%. But if I said, what are the 10 major stages through this conversation? Well, they'd better be able to say them.
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