Mark Osborne explains how showing vulnerability with clients makes them more honest about their real challenges. When you admit what you don't know, they open up about their business and personal struggles, letting you craft pitches that actually matter to them.
You know, sort of making that connection of showing vulnerability yourself sort of invites them to be more vulnerable and more truthful to you, which is one of the best ways to really understand the business challenges, the professional challenges that they're dealing with, even as they pertain to them personally, which once you understand those things, you can make a much more compelling business presentation and a much more sort of compelling pitch for your product or service in a marketing and sales environment. And really deepen that relationship. So that's.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
