Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

The Reality of Hiring for Growth: It’s Not Just About Adding More People

11 Jan 2025 · 1 min

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This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is a YouTube video titled "The Reality of Hiring for Growth: It’s Not Just About Adding More People" (posted January 11, 2025). The excerpt is a spoken segment in which a speaker addresses scaling and hiring challenges—specifically the pitfalls of hiring a COO or additional salespeople expecting immediate replication of the founder/CEO's results. The speaker emphasizes that much of what a CEO does is internal ("lives between their ears") and that new hires need to be set up for success rather than assumed to be able to simply replace the CEO's thinking. The content is targeted at founders and leadership teams considering growth and organizational design.

Chapters

Well, I've grown my company to a certain size now. Now I'm going to hire a COO. And I think it's so, so insightful that you talk about, you know, if you just hire that person, they are likely not set up for success. And we've oftentimes seen companies where, you know, they grow to sort of a certain size and then they're like, all right, now we're going to hire a salesperson. And, you know, now that we've got 2 salespeople, we'll double our revenues. And it's just not true because The— what the CEO does kind of all lives between their ears, and someone else can't just come in and be exactly like them.