Mark Osborne presents a 5-step framework for business owners to grow company value and become deca-millionaires. The approach centers on building what he calls a relentless foundation and gaining clarity about purpose.
Again, I'm gonna use the term deca-millionaire. But what we created after 35 years of toil, after thousands of books, after the credential, after coaching literally thousands of business owners to double and triple the value of their company, is a 5-step framework. The framework is simple, Mark. It's simple. And I wanted this to be so simple that a country boy on a dirt road could understand it. All right? So it's easy. The first thing, the very first thing, is we have to understand where we're going and why we're going there. Now, we call it relentless foundation. When I use the term relentless a lot, because to me, we as business owners epitomize the word relentless. We'll do anything we have to do to make it happen. We'll charge hell with a water pistol, as I often say, from, you know, from my sticks in South Georgia. So, we want to have a relentless foundation. But what's amazing, Mark, is that ultimately we don't know who we are, Yeah.
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