Founders who build a great product often hit a growth ceiling. Mark Osborne explains why bringing in outside expertise in marketing, sales, financing, and operations is what lets them scale past that point.
A lot of times someone will work in an industry for a long time, and so they'll have an idea for a better mousetrap, and they'll found a business to sort of deliver that mousetrap, and then they'll grow it to sort of that first stage of success. They don't know how to grow beyond that, and that's when they'll bring in, you know, some expertise on the marketing or sales side. Sounds like the same thing is true from sort of the financing and, you know, business operations side that they just kind of reach a ceiling of what they can do on their own without, you know, sort of bringing in some external expertise.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
