Mark Osborne, a fractional CFO and scaling advisor, uses scaling methodologies to uncover a company's soul: its core values, BHAG, and vision. He plans backward from 3-, 5-, and 10-year targets to align strategy with where the company wants to go.
The thing that I do differently, I guess, from any other CFOs is that, yes, I'm the fractional CFO, but I'm also kind of like the scaling advisor. So I follow scaling methodologies to make sure that we get really clear on what is the soul of the company, right? Like what are the core values, the object, sort of the BHAG, the big hairy audacious goal, right? Yeah. What's the vision for like how this company wants to make an impact in the world and what sort of 3, 5, 10-year target so that we can, you know, work from right to left.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
