The Truth About Client Needs

Sometimes I have to be careful not to come off too cynical saying this, but, you know, a lot of it was that when you go out and ask people what they want, they will tell you because they feel compelled to answer. But the reality is they don't know what they need. Right. So I think as agencies, if we allow ourselves to be dictated by somebody who doesn't really know what they need, you know, they're going to come up with something and we're going to react to whatever that something is. When I started going in and telling people, here's what you need, here's why you need it, here's the results we, you know, have been able to get for other people, all of a sudden they're like, awesome, I don't have to think about it now.