Mark Osborne argues founders should stop chasing growth at all costs and instead think like a buyer evaluating their company. Acquirers care about operational stability, repeatable processes, customer concentration, and talent depth, not just revenue. Shifting to this buyer's perspective positions your business better for sale or succession.
such a challenge that a lot of business owners face, you know, this mindset of growth at all costs. And there's no question that revenue growth is a key driver in a business owner's ultimate success in transitioning their company again, whether it be sale or passing it on to the next generation. However, I help business owners look at their business from the viewpoint of a prospective acquirer. What are those acquirers really interested in learning about the company to know that if they were to take over that business, that they would be just as successful, if not more successful, than the founder or the current owner of the business? And revenue alone is not the only driver that a prospective acquirer will look at.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
