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In this brief segment, Mark Osborne, MBA, CEPA®, reflects on the common mindset that a business owner is "too busy" to focus on growth. He specifically addresses small, growing companies that are contemplating adding a Chief Operating Officer (COO). Osborne prompts listeners to think about the trade‑offs involved in allocating time to formal processes versus other operational priorities, and how that decision impacts the readiness and effectiveness of a future COO role.

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