Interruption ads reach people without waiting for them to search, while search ads only show up when someone types a query. AI doesn't change this: it still waits for user intent instead of proactively finding audiences.
So interruption ads are not a search engine because this is proactive. Search engine is, is preparing to be reactive. They do a search so you can show up, but if the search doesn't happen, you got nothing showing up. And that includes ads on Google too. So all of a sudden now AI is, is creating a fork in the road because AI is still someone looking. So if they're looking, it means you're waiting to be discovered.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
