Marketing and sales teams can drive strategy by systematically gathering customer insights. Regular interviews that dig into unmet needs and competing solutions reveal how to refine targeting, product development, and value delivery.
Marketing and sales is such a sort of strategic opportunity for insight for companies if they incorporate what is being learned in the marketplace into who are we focusing on, what are we creating for them that delivers value, how is that value evolving. One of the things that we really love to do is to encourage clients to have, you know, sort of ongoing interviews that are not just, you know, are you happy, but is, you know, kind of gets into, well, what else are you looking for? You know, what else, what other solutions in the marketplace have you seen any? And you don't have to call them competitors. You can call them, you know, complementary or, you know, substitute type products.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
