Understanding the Difference: Brand vs. Branding
17 Jan 2025 · 0 min
0:20
A brand is what people feel when they think of you. Branding is the work you do to shape that feeling. It's not the logo, it's the perception.
A brand is what people feel when they think of you. Branding is the work you do to shape that feeling. It's not the logo, it's the perception.
to people about branding, I like to distinguish between a brand and the act of branding because they're very different things. And a brand is not just what you see on the surface level, it's what people think about you, it's what people feel when they interact with your brand.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
