Mark Osborne explains why visual materials help teams perform better. About 60% of people are primarily visual learners, yet most companies rely on written procedures. Using visuals instead of text-only SOPs helps roughly half your team do their best work.
And one thing that I've seen work actually quite well is in place of that call, using SMS and text messaging that has that same sort of additional channel touch, but it's not quite as aggressive as the phone call. I love this. And this is actually very similar to things that we've built for other folks around similar. And one of the things that I love about it is, and this is so often overlooked in organizations, which is You know, something like 60% of the population is primarily visual. And so if you think about your team, half or more, you get their best ideas if you give them something visual that they can engage with and respond to. And by taking it from a description that you just tell people, hey, here's what we do, or even a written, you know, sort of SOP or playbook on here's what we do, In creating this visual, you're enabling about half of your team to do their best work.
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