Companies spend heavily on licensed datasets to power their decisions, but that cost is becoming optional. Modern tools can now generate high-quality data automatically as part of their workflow, cutting the expense dramatically.
If you think about a process that's relying on technology to make decisions based on data, a lot of companies think, well, I want the best, most, you know, richest dataset that I can get. Historically, that has been a real blocker to companies that couldn't afford those big datasets, even potentially a competitive advantage that you had access to a large, rich, authoritative dataset. But you're saying that some of the tools are actually able to go out and replicate that same high-quality data themselves. Right. Without having to license it from an external third-party data provider. The tool itself can build that dataset as part of the process and do it at a rate that's much lower would cost to sort of license that data.
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