Mark Osborne walks through how to build buyer personas and position your business to stand out. He focuses on understanding your ideal customers and what makes you different from competitors.
We oftentimes see that, you know, what leads to that success of getting outside of your network and really expanding is really understanding your ideal customer and the buyer personas and, you know, having a strong positioning strategy that can, you know, really help you differentiate from, you know, the other potential solutions in the marketplace.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
