Focus obsessively on the specific pain that makes customers seek you out, like a toothache drives someone to the dentist. Conduct customer interviews to find what actually hurts, then build your marketing message around that exact problem.
Even further, hyperfocus on those real pain points that you're identifying with those early customers of what they really sort of found as the value proposition from you and the pain that they were trying to solve. What was the toothache that brought them to the dentist the first time? And we work with a lot of companies to help them identify that through, you know, doing customer interviews, whether it's, you know, after the sale but before kickoff or using other sort of tactics to get that insight. And I definitely have seen that be very helpful for companies as they're really focusing in that messaging on how they deliver for the marketplace and are focused on those customers.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
