Mark Osborne argues that visibility and credibility are not the same thing. Being everywhere on social media doesn't make you credible. Real credibility comes from leadership and who actually chooses to follow you.
I think the best example, without getting political, but we'll just nudge at the edge of being political. Think about some of the most well-known political figures that are currently in the news today. How they're covered, where they're covered. And you look at that very, very high visibility. But would you say that they have credibility? Probably not, at least the few I'm thinking of right now. Sure, sure. And why is that? Well, because they've confused with having multiple platforms and being highly visible everywhere and equating that with credibility. But what I believe they have forgotten is that credibility really comes around when you think about leadership. Who's following you? Because leadership isn't a title that you're given. It's a choice people make and something you earn.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
