Mark Osborne explains why treating partners like customers matters. You need to understand their product, business model, and what actually moves them. Strong partnerships take time to build through real relationship work.
Part of it is also your partner becomes your customer and you have to know them just as in-depth, right? You have to fully understand their product, their business model, right? What levers do they care about, right? In order to be the good partner to them, you have to know their business as well as they do. And so that's part of the learning and the reason it takes so much time to get these things off the ground because you have to really, you know, you do your homework upfront, but you're gonna learn a lot more through building that relationship with the partner.
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