Mark Osborne shows how to use regenerative AI to transform static content like ebooks and white papers into interactive, personalized experiences. Instead of one-size-fits-all materials, AI adapts your existing content to match how different audiences actually want to consume it.
Right. You could be like, you could have a pattern of what is it like an ebook or white paper consumption should look like. Yeah. Right. And you could have a pattern of what's maybe top of the funnel content should look like, what's like proposal consumption should look like. And so you could start adapting, you could really have much more prescriptive and AI-generated way to bring that content back to life. So we call it regenerative AI.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
