Mark Osborne argues your brand isn't what you think it is internally. It's what your audience believes about you. Size doesn't matter, whether you're a corporation or solo entrepreneur. Your brand lives only in their minds.
I don't care if you run a company or it's just you. Your brand is a perception. Write that down. Your brand is a perception. There's more to the sentence, but it's not your perception. That's right. That's the important point. It's the perception in the mind of those whose lives or businesses or companies or industries you most want to impact, it's their perception that is your brand.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
