Optimization in marketing means testing, adapting, and improving things over time. The speaker introduces DEO, or Discovery Experience Optimization, to frame this work from the audience's perspective rather than the brand's, and explains why it matters across multiple marketing channels.
Optimization ultimately is just making things better. It means you start from point A and you say, okay, let me test, let me adapt, let me modify, let me take technology, let me take know-how, experience. All of that stuff's really ultimately optimization. It's just making things better. So we're coining the term DEO, which is Discovery Experience Optimization, or Discovery Experience Optimization. Okay. It depends who we're talking to. And that in itself is explaining the multi-channel approach.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
