Mark Osborne explains why the strategies that built a mid-market company stop working as it grows. Culture and talent matter more than ever, but remote work has made it harder to align employees with company values.
It is culture and it is talent. And, you know, I love the mid-market because what typically got the CEO and the company where they are today isn't going to get them to the next level. Right. And so you're constantly having to look at talent and how you've designed the organization because it has to change and evolve as the company evolves and changes. And what is truly that culture? And I think, you know, culture last year was in 2024. 2025, spend a lot of time getting CEOs to the right partners of mine, helping them more take deeper dives on culture. Because, you know, COVID and the pandemic really, it really caused a lot of challenges because people went remote and how do you get them back? And, you know, just getting people back in line with what are the real values of the company and are we living those values? That's strategic organizational design.
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