What Happens When a Business Owner Is an Unconscious Competent?
21 Jul 2025 · 0 min

0:23
A business consultant explains why many owners struggle to sell their companies. They call it being an

A business consultant explains why many owners struggle to sell their companies. They call it being an
We work with a company and its owners, or often owner, and we ask them a lot of questions about the business so we can make a good presentation to prospective buyers, put a nice book together on it. And then it comes out that they are what, you know, what is called an unconscious competent. They know they do so much they don't even think about

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