Mark Osborne, MBA, CEPA®Enterprise Value Revenue Systems for B2B founders who want to break through revenue roadblocks, Modern Revenue Strategies · Agent Evers - Mark Osborne's agentic tool for building Enterprise Value Revenue Systems for B2B companies from $2M to $20M

What If Your Best Content Is Already in Your Head?

5 May 2025 · 1 min

Watch on YouTube

0:30

In this segment, the speaker explains how their blog is built almost entirely from the 15 years of expertise they have in innovation. They take the theories, academic research, and practical insights they already hold and the daily conversations with clients, and directly translate that internal knowledge into blog posts. The only external assistance they bring in is for graphic design to make the posts visually appealing. This approach emphasizes using existing intellectual capital as the primary content source, with minimal outsourcing.

When we started with this blog, we actually— thankfully, again, we've been doing this for 15 years, so we are really good at, or we understand innovation, both the theory, the academics, the research, the practices. So first of all, the first kind of 90% of content was really created by us, taking what was already in our heads and what we talked about to clients on a daily basis and sticking it on, you know, digital piece of paper on a blog and, you know, making it fancy with images and stuff like that. We, you know, the only external help we hired there was really on the graphics and making it pretty side of things. Yeah.