Your brand's job is creating one specific perception in your customer's mind. Get crystal clear on what that perception is, then align everything—messaging, visuals, touchpoints—to reinforce it consistently.
if the goal of branding is to shape a perception in the mind of your target customer, it starts by having clarity on what perception you want to create in the mind of that customer so that you can then focus all your activities that are shaping that perception, uh, to create that that you have. Talk to us a little bit. I know you, you do a lot of work with helping folks get clarity
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
