Mark Osborne explains what RevOps actually is and how it differs from basic CRM, customer data, and pipeline reporting. The conversation covers the evolution of revenue operations and what makes it distinct from traditional sales tools.
So it's so interesting to see how your career sort of mirrored that evolution within the industry. For our audience that may not be as familiar with the term RevOps or revenue operations or sales ops, give us a little bit— you know, you're an expert in the space, so give us a little bit of an expert's definition of what's the difference between RevOps versus having a CRM and having good data on your customer and good pipeline reporting. Like, what really is the difference between just those basic things and what RevOps has evolved to today?
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
