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What Separates Steady Growth from Breakthrough Growth?

23 May 2025 · 1 min

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This content was created by Mark Osborne, MBA, CEPA®. This content was uploaded by Mark Osborne, MBA, CEPA®. This is an excerpt from a YouTube video titled "What Separates Steady Growth from Breakthrough Growth?" (uploaded 2025-05-23). The clip features a single speaker (labeled SPEAKER A), likely a CEO or founder, reflecting on their experience running companies multiple times and noting that while they achieved steady, mostly profitable growth, they never reached sustained breakthrough growth (e.g., ~50% year‑over‑year). No other participants are present in the excerpt.

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I think every CEO, like, especially if you got— had the unique privilege of doing the CEO thing more than once, like you look back on the first one as kind of a— yeah, yeah, exactly. But here's the thing. We never found that breakthrough growth. Okay. Like it was very steadily in some years we grew a lot, but we were never able to kind of stack like 50% growth year over year over year over year. It was profitable for the vast majority of it.