As your product grows, you collect unique data that becomes valuable once it reaches scale. You can sell it directly, trade it for complementary data to improve your product, or partner with others to share data and strengthen both offerings.
So that's one thing to think about is as you're building your product, as you're growing your customer base, what are the unique pieces of data that you're generating? And once you get those to a certain amount of scale, who's gonna find them valuable? How would they wanna use them? And then often there is an exchange to be made, whether you're selling it directly or you're exchanging it for access to data that will help your product, right? Again, you know, there are integration opportunities where you're just exchanging data because it makes both products better. Right. And there's, there's no marketing, there's no sales. It's just a matter of we want to better serve our customers and we know this is a mechanism to do that.
How Can You Maximize Your Business Value Before Selling? with Randy Katz Video
