Mark Osborne explains how to stand out by developing a unique point of view about your industry. Use it to challenge myths, correct customer misconceptions, and weave it through your sales pitch, decks, and emails.
worldview or your point of view or that unique insight that only you have on maybe what the industry is doing wrong or what your customers are doing wrong or what are some myths around in the industry that you are actually addressing and solving for. That point of view is actually one of the strongest points that you can use to hook them when it comes to your sales pitch. Or any narrative or any marketing material. We typically use for sales decks, but also for any emails sometimes when you have to start maybe a bit higher level to address some education, some filling in the gaps that you need to do.
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