Market soundings is a nautical metaphor for probing beneath the surface to assess hidden buyer interest and market dynamics before an exit or M&A deal. The guest explains how companies conduct these soundings, what data they uncover, and how the insights prepare a business for successful transaction planning.
So we've talked a little bit about the being caught unawares. Yeah. For companies though that are maybe they're a little more in that, you know, 10-year mindset, and so they've been planning for this a little better. And as they're getting ready to sort of move into this transitional period, I know that you, you know, you take what you call market soundings, and I love that concept. I'm a big Big sailor. Thank you. Was just out on San Diego Harbor for a tour at the ACG conference down there in San Diego. And take the idea of taking a sounding to see what it looks like underneath the surface of the water. Talk to us a little bit about what that market sounding concept is and how that really prepares a business as they start to think about transacting.
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