Mark Osborne walks through the first step in building partnerships: internal assessment. Before you approach anyone, define what you actually want from a partnership—whether that's new services to sell, sales channels, marketing deals, or product improvements. That clarity shapes everything that follows.
There's a framework that I use with my clients. Okay. I'll go through it very briefly. So step 1 is, is an internal assessment. It's really understanding what it is you're trying to solve for through these partnerships, right? You can't chase everything all at once. So what's most important to you? Is it bringing in a service provider that you can sell additional services to your customers? Is it building out sales channels? Is it marketing deals? Is it a product enhancement? Whatever that is that you're trying to solve for, be clear about that first because that's gonna impact the rest of the strategy.
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