Mark Osborne explains how companies that spent heavily on marketing and TV sponsorships saw poor sales returns, leaving investors burned and skeptical. Investors now react negatively to any mention of marketing or media spending because of those past losses.
Businesses out there in the UK and around the world that have gone and you know spent $100 million a year on marketing and TV campaigns, and had a whale of a time doing it and sponsoring all the sports events. And then you know a year later they've only generated $10 million of sales, and the investors lose interest really quickly. So when we came into the market to have those conversations, it was painful, but it was actually lucky that a few of those businesses—and I'm not going to name them—had been through that cycle. And if you went in front of an investor and said the word marketing or media, they immediately kind of shut their door and told you to to go away quickly.
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