Mark Osborne explains where to start measuring your business. Begin by documenting baseline metrics: monthly leads, client churn and growth rates, and how long your sales process takes. These fundamentals give you a foundation to track progress.
And so often companies just don't even know where to start. And so even just by starting to document some of your performance metrics of, well, what number of leads are we getting on a month and what number of clients are churning or are growing or how long does it take something to go through the sales process, just getting that baseline metric
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