Who Is Your Ideal Customer?
11 Apr 2025 · 1 min
0:30
A seven-year-old software company with 50 customers paying $500 monthly has identified their ideal customer: B2B companies needing more appointments. They haven't explored the B2C market yet.
A seven-year-old software company with 50 customers paying $500 monthly has identified their ideal customer: B2B companies needing more appointments. They haven't explored the B2C market yet.
Well, our company, they've been around 7 years. They've got 50 customers, and we're kind of analyzing the 50 customers that are reordering every month and getting value out of the $500 a month it costs for this little software. And it seems like our ideal customer is just— it's B2B. So, it's definitely business-to-business. I haven't quite figured out how to make it work for B2C yet, but I think there is an application for that. So, we help companies that just want more appointments.
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